Greenfield Lighting LLC launched in January 2025 leading and innovating the retail ecosystem for Customer Experience through Advertising. Our products and services help retailers and brands increase revenue, reduce costs, and enhance customer experience. We offer illuminated ads, wayfinding signs, target audience access, exclusive leases, ad agency services, social media gamification, and proprietary data. Our ecosystem consists of Retail Stores, Retail Brands, Retail Customers, and the Greenfield Data Warehouse.
Greenfield’s ecosystem helps stores turn overhead into revenue, guide customers efficiently, boosts brand sales, strengthen existing brand relationships, attract new brands, encourage impulse buys, and helps Retailers and Brands make informed decisions. Our methodology combines brand, exposure, and technology to increase revenue per square foot, influence overall revenue, and improve awareness of customer buying patterns and habits.
Brands / Advertisers
The Greenfields ecosystem employs a contemporary marketing approach designed to enhance brand visibility, expand brand reach and influence among customers, and encourage spontaneous and impulse purchases. This method also serves to educate both customers and retailers, allocate more financial resources to brand advertising, focus on niche marketing for target audiences, and provide valuable insights into sales and product performance. These advantages are achieved through Greenfield’s extensive experience in data management, which includes over 60 years of aggregating data at both store and chain levels.
Customers benefit from a more seamless transaction process, easier store navigation, improved rewards, and simplified brand location. They also have opportunities to discover new brands and engage in gamified purchasing and social media interactions. Greenfield’s contemporary sales and marketing strategies significantly enhance the overall buying experience for customers.Â
Greenfield’s marketing and technology teams identify and develop opportunities within an emerging ecosystem poised for enhancement. Our data warehouse provides comprehensive support to retailers and brands by delivering precise and timely data, thereby enhancing the customer experience. This data offers valuable insights into retailer performance, brand sales, and customer interactions before and after implementing Greenfield Lighting ecosystem. Consequently, this contributes to increased revenues and cost savings. The data framework encompasses Retailers, Brands, Customers, and the data warehouse.
