From Sales Pitches to Playful Engagements: How Scanwin.com Gamified Our Sales Campaigns
For years, sales teams have relied on traditional leave-behinds: brochures, spec sheets, and business cards. While essential, these often become static reminders in a world craving dynamic interaction. At Greenfield Lighting, we recognized this evolving need and, leveraging the very platform we built for customer engagement—Scanwin.com—we’ve developed a groundbreaking gamified sales tool for our own sales campaigns, transforming the sales pitch into a truly interactive experience.
Our Sales leadership challenged us to create a leave-behind that would not only inform but also genuinely engage prospects and differentiate Greenfield Lighting. The Scanwin.com Team, already adept at building sophisticated gamified experiences for our “illuminate and engage” business model, saw an opportunity. Why re-invent the wheel when our existing platform could be repurposed to create a powerful sales asset?
How We Gamified Our Sales Campaigns with Scanwin.com:
The core principles that drive our consumer-facing gamification were seamlessly adapted to the sales environment:
- From Passive Information to Active Discovery: Instead of a static brochure, our sales tool uses a unique QR code (powered by Scanwin.com) on our Sales Teams phones. When scanned, prospects are directed to a tailored, mobile-friendly game or interactive challenge directly related to their industry or our specific solution. This could be a quick sign up for a demonstration, a quiz on energy efficiency, a simulated product configuration challenge, or a “find the solution” puzzle that highlights our unique selling points. This isn’t just about seeing information; it’s about discovering it in an engaging way.
- Beyond Generic Pitches: Instant Value & Tiered Engagement: Our sales game offers immediate rewards. Completing an initial challenge might unlock a white paper, a case study, or a personalized ROI calculator. Subsequent levels encourage deeper engagement: watching a short video testimonial, exploring detailed product features, or scheduling a follow-up demo. This tiered approach provides instant value and progressively educates the prospect, keeping them invested.
- Unlocking Deeper Conversations: The gamified experience provides our sales leadership with invaluable insights. When a prospect engages with the game, we can see which challenges they completed, what information they accessed, and even their scores. This data allows our sales professionals to tailor their follow-up conversations, focusing on the prospect’s specific interests and demonstrated needs, making every interaction more relevant and impactful.
- More Than a Meeting: Leaderboards & Recognition: For larger accounts or strategic prospects, we can introduce a competitive element. Imagine a mini-leaderboard for a prospect’s team, encouraging internal competition to learn more about our solutions, with potential incentives for the top “scorers” in their organization. This transforms product exploration into an internal team-building exercise, creating organic champions within the prospect’s company.
- Building a Connected Sales Journey: Referral & Group Challenges: The Scanwin.com platform inherently supports referral mechanisms. If a prospect finds value in the gamified experience, they can easily share it with colleagues, expanding our reach organically. For multi-stakeholder deals, we can design group challenges where different departments (e.g., engineering, procurement, marketing) participate in collaborative games that highlight our solution’s benefits across their organization.
The integration of Scanwin.com into our sales strategy isn’t merely about a new leave-behind; it’s a testament to our commitment to innovation and engagement at every touchpoint. We’ve moved beyond traditional sales collateral to create a dynamic, interactive tool that illuminates our brand’s potential and engages prospects in a fun, rewarding, and deeply memorable way. The future of sales isn’t just about what you show; it’s about how you play.